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Les acteurs du cœur : la Fondation d’Auteuil mobilise en faveur de l’enfance malmenée
La Fondation d’Auteuil a lancé, aux côtés d’Excel, une mobilisation en faveur des enfants et des jeunes malmenés par la vie en appelant les Internautes à devenir « acteur du cœur ».
Sur www.jouvremoncoeur.org, site réalisé en full flash, ces derniers pourront laisser un message de soutien aux enfants et aux jeunes accompagnés par la Fondation d’Auteuil, et récupérer leur badge virtuelle, symbole de leur appartenance à la communauté.
En plus d’emailings et de campagnes de bannières, une large place est donnée à la viralité, avec des appels réguliers à partager, et surtout une application Facebook qui permet aux acteurs du coeur de publier sur leur mur leur badge et leur message.
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